Cheil MDLab
Space design agency
Fairs - Exhibitions - Retail
At Cheil we created brand spaces for international brands like Samsung, Douglas and Škoda. From international fairs like IFA and CES to retail and pop-up spaces. Our work at Cheil was at the intersection of brand storytelling, technology, and user experience.
As a Design Strategist, I supported my team to extend spatial design features beyond physical boundaries. My main role was to structure design processes and facilitate creative sessions by implementing the Design Thinking methodology. Furthermore, I developed strong communication skills by preparing design decks and copy content to pitch ideas to our clients.