tiptab
UX Design, Responsive Web Design, Progressive Web App
Titpab helps people say Thank You for great service and adds value to the life of workers in the Service Industry. At tiptab we designed an innovative B2B and B2C product to tip digitally.
My Role
UX Design, User Research, Prototyping and facilitator of usability testing sessions.
1. B2C Digital Strategy
Task: Redefine the entry point of the tipping flow by empowering End-Customers to actively create digital tips to give to service workers during COVID times.
Goal: Discover insights and validate assumptions to develop a road map for B2C product development.
We created a customer journey map to understand the flow of interaction between end-customers and delivery service workers. By mapping out the different stages of the product, we identified the most relevant points to develop the prototype.
The prototype included the landing page, Sign-Up process, and the creation of digital tips for delivery service workers.
We conducted usability testing sessions to learn more about the user perspective on tipping digitally.
I supported my team by creating a script that described the flow of the testing session. Moreover, I designed a Pre-Questionnaire with demographic and digital affinity questions to extend results later for behavioral archetypes.
I joined the testing sessions as an observant and as a facilitator. I created a MURAL template to record the notes and observations users had while interacting with the prototype. The template and the tool helped us to cluster the collected data and to identify patterns.
Results
After conducting the user testing sessions, we analyzed and wrote the conclusions for the final report. The document included the findings of iteration one and two, a list of validated patterns, conclusions, and next steps for MVP rollout.
See the Report2. ShareTheMeal x tiptab
Task: Propose a strategy to partner with ShareTheMeal, the World Food Program and Tiptab.
Goal: Integrate donation feature to the B2B tipping flow to motivate end-customers to tip with Tiptab.
Use Cases
To approach this task I created a summary of all the possible use cases to integrate the donation component to the B2B tipping flow of tiptab. The following chart shows the use case scenarios with a description of advantages and disadvantages for each of them.
MVP
After evaluating each use case and the product status we decided to integrate the donation component in the End-Customer interface.
I map the new tipping flow and created the wireframes for MVP roll out.
Donation Survey
Before integrating this new component into the product we decided to research a bit more about how end-customers feel and think about social causes.
For this, I created a survey to validate assumptions of case scenarios where end-customers were more eager to donate to a social cause.
3. B2B Dashboard Design
Task: Create a questionnaire with research survey topics for the beneficiary dashboard. Define content for each topic.
Goal: Understand better the working conditions of restaurant workers. Build trust between service workers and Tiptab.
Results
To approach this task a created diagrams to illustrate the connection between the different stakeholders. After understanding how the information flow and with what purpose, I was able to define different topics to learn more about the service workers and their working conditions.
The survey component was implemented in the B2B product allowing tiptab to connect with service workers and gain trust.
