La Despensa is a local business based in Bogotá, Colombia. It was founded by chefs with the idea to encourage people to eat healthier. It started as an online fitness store and the commercialization of their products is made all through social media. In their channels, they provide tips and recipes to guide their clients in their nourishment on a daily base.
This branding project was inspired by an artisanal concept. It used a brown palette combined with natural textures that highlight handmade food processes. Moreover, we developed packaging solutions for different products.