La Resistencia is an artist community-based in Bogota, Colombia. They are an interdisciplinary team working for the scenic creation. They investigate the body and movement through physical spaces as a creative practice. They resist the transformation and resignification of spaces and creative concepts to propose different ways of understanding reality.
This branding project started with the idea of having a more modern and dynamic corporate image to offer La Resistencia products and services to other businesses. The group reached me to re-design their actual logo and guide them through the brand positioning and communication strategy. I re-design their logo for a more dynamic illustration and propose a more flexible typography. We design together different communication pieces like brochures, postcards and business cards that helped them to reach their clients with a more professional appearance.
Instagram: La Resistencia Colectivo
Project by: Angela Garcia
Brochure Photos: Leonardo Clavijo